An ABC affiliate in Washington D.C. WJLA, will be airing uncensored breast exams during their nightly newscast as part of an “educational” series during November sweeps.WJLA Breast Exam on TV Sparks Outrage with Parental and Women’s Groups | Parental Guidance - Amber Watson-Tardiff - - Parental Guidance - Amber Watson-Tardiff - NJ.com
The exams will feature two volunteers who will appear topless and demonstrate the procedure to be aired on the 5 pm and 11 pm newscasts during a critical week when TV stations try to garner ad revenue and sponsorships going into the winter months.
Because of the timing of this “educational segment” during November sweeps, prominent womens groups and parents groups were quick to speak out on the subject, calling this a “ratings stunt” and that the station is “exploiting women for gain”.
A representative of one such group, Wendy Wright of Concerned Women for America told ABC news that breast-exam demonstrations using mannequins or diagrams are equally effective in teaching the public about self-exams and should be used instead of exploiting women for ad revenue.
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