Not sure exactly what the connection between nudity and nutrient enriched bottled water is, but apparently sales of SmartWater are up, so who are we to judge?
They’ve also gone to print, and America’s sweetheart is shown posing topless with a bottle of Smartwater. Here’s the thing though. Again there is no indecency here. There is no real nudity… not even close. We see her back facing the camera. So topless? The headline over delivers. But the mere idea that we could all – finally – have a good old gawp at Hollywood’s ‘girl-next-door’ has yet again proved too tempting as men search for the ‘topless Jennifer Aniston’ holy grail.
So what does this tell us? Scrap the rulebook and just get celebrities to get their clothes off? Well no. The pictures and video themselves are just a tool, a way to provoke interest, spark debate and ensure the viral spreads. The way those roller-skating babies did for Evian.
Topless Jennifer Aniston Revealed - MarketShare - Advertising marketing & media - Forbes